Jessica Peacock

After more than seven years in the wedding and event industry, I founded Primavera Floral Company to offer couples a luxury floral experience rooted in exceptional service, intentional design and genuine connection. Based just west of Richmond, I proudly serve couples throughout Central Virginia. I specialize in full-service wedding and event florals, creating custom designs that range from intimate celebrations to large-scale installations. My design style is inspired by nature, blending organic movement with timeless elegance to create florals that feel both refined and effortless. I believe every wedding should reflect the couple's unique story, and I enjoy collaborating closely with clients and creative partners to bring that vision to life. I am passionate about continually refining my craft, embracing new design techniques, and collaborating with talented planners, venues, photographers, and fellow vendors who share a commitment to creating exceptional experiences for our couples. Outside of my business, I value family, creativity, and lifelong learning. As a wife, mother of five grown children, and entrepreneur, I understand the importance of celebrating life's milestones with beauty and intention. I look forward to contributing to the Charlottesville Wedding Society, supporting fellow members, and helping create unforgettable celebrations for couples throughout our region.