Kara McCoy

Owner and Creative Director

Reverie Paper Co.

Seeking Mentorship

Offering Mentorship

8 Years of Experience

About Me

Hi, I’m Kara McCoy, founder and creative director of Reverie Paper Co., a Virginia-based wedding stationery studio specializing in refined, cohesive invitation suites and elevated wedding day paper. With a background in Visual Communication Design from Virginia Tech and a master’s in Art Direction from VCU Brandcenter, I bring a branding mindset to weddings — helping couples create a seamless visual story from save-the-dates through day-of details. My specialty includes custom and semi-custom suites, watercolor venue illustrations, and elevated print methods like letterpress, foil, and specialty finishes. I’m known for being highly detail-oriented, collaborative, and timeline-driven — a vendor who values clear communication and cohesive design across every touchpoint of an event. Outside the studio, I’m a wife and mom to my son Wesley, who loves DIY home renovations, re-watching my comfort shows (shoutout to New Girl) and volunteering on the board of Virginians For Change to advocate to gun violence prevention . Professionally, I’m passionate about continuing to elevate the paper experience in Virginia and building strong, respectful relationships with planners, photographers, venues, and fellow creatives who value intentional design. I’m always excited to connect with vendors who believe the details truly matter.

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Reverie Paper Co.

Reverie Paper Co. is a luxury wedding stationery studio serving Charlottesville, Richmond, and couples celebrating throughout Virginia and beyond. We specialize in custom and semi-custom wedding invitations, watercolor venue illustrations, and cohesive wedding day paper designed to reflect the beauty and story of your celebration. Founded by Virginia Tech alumna and VCU Brandcenter graduate Kara McCoy, Reverie Paper Co. creates heirloom-quality invitation suites for couples planning elegant Charlottesville weddings at venues such as Pippin Hill, Veritas Vineyards, Kings Family and more. Our work blends refined typography, thoughtful layouts, and elevated print methods including letterpress, foil stamping, and specialty finishes like deckled edges and vellum wraps. Your invitations are the first glimpse guests receive of your wedding day. They set the tone — whether you’re hosting a romantic vineyard celebration in the Blue Ridge Mountains, a timeless estate affair, or a sophisticated black-tie evening. We guide our couples through every step of the process, from wording etiquette and timeline planning to paper selection and print production, ensuring a seamless and enjoyable experience. In addition to custom invitations, we design day-of paper that carries your aesthetic throughout your event — ceremony programs, menus, bar signage, escort cards, and custom watercolor maps that celebrate the charm of Charlottesville and its surrounding landscapes. At Reverie Paper Co., we believe wedding stationery should feel personal, artful, and intentional. Our goal is to create cohesive paper details that elevate your guest experience and become meaningful keepsakes long after your celebration ends. For couples seeking a wedding stationer who values craftsmanship, storytelling, and timeless design, Reverie Paper Co. offers an elevated, collaborative experience from start to final print.

Richmond

Virginia

Award Winning

Team Members:

Kara McCoy

Owner and Creative Director

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We are thrilled to welcome the newest members to the Charlottesville Wedding Society community! Make sure to connect with them, greet them at our upcoming event, or explore new opportunities together!

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